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Can you tell your company's story? Can your team?

Does your company feel a bit lost? Do your employees know how to describe what you do? Do your partners understand the unique benefits of working with you? And do your customers and clients think of your company FIRST... and with excitement and loyalty?

If your company needs to refresh your brand, or identify itself anew, developing your STORY is the strongest way to get from lost to leading. Your story is the narrative of your business's history and its future: it shares your founding, development, and challenges along the way, and tells your team and your customers your WHY. It blends data with emotion to be memorable and actionable. And your story especially reveals your company's purpose, mission and values so that customers know and feel exactly why YOU are the solution to their needs.

Holly Bellebuono

Without a strong narrative, your team can't tell your tale or sell a sale. Potential clients and customers won't understand why YOU are the brand they need.

Branding through storytelling is the most straightforward way to build an exceptionally strong business, but not everyone can tell a good (or true) story.

Holly Bellebuono has been branding since 1994, using unforgettable story and identity to build recognizable, trustworthy and profitable businesses that she and her customers are proud of.


What We Facilitate

Holly's coaching will guide your staff and team on how to think, how to narrate, and how to attract customers by leveraging your unique experience and purpose. Through her coaching and vibrant Team Trainings, you and your team will:

  • Identify and articulate your unique differences, strengths, and experiences to craft a Brand Story that resonates 1000%

  • Develop verbal and visual narratives that attract sales

  • Position your company’s brand through your own compelling story to increase customer loyalty and sales

  • Develop and articulate your social and/or environmental purpose

  • Use your unique story to enhance strategy

  • Reassess, redefine, or recreate a brand at needed stages of company growth

  • Transform and mature an outgrown/outdated/unclear brand identity

Your Results:

  • Clients & customers know, appreciate, and FEEL your brand's value and your company’s history, purpose, product/service, and impact

  • Your team's communication becomes clear, compelling, and consistent

  • Your team doesn't waste time trying to come up with narrative -- they've got an effective toolbox at their disposal

  • Your clients & customers view YOUR company as the Go-To

  • Your company’s values and product resonate boldly with your audience

  • Your team and staff are 100X more inspired and dedicated to your company because your story, identity, and mission are clear and rewarding

And because Holly loves working with socially and environmentally visionary businesses, she can train your team to understand and champion the B-Corp path as well as other due diligence pathways, including 1% for the Planet, FairTrade, Certified Organic -- and then effectively communicate this to your customer.

Best-Matched Clients

Holly's key audience for coaching are:

--Size: 5 to 45 employees

--Revenue: under $10M

1% for the Planet logo
USDA Organic seal
Land to Market logo
Leaping Bunny logo
Forest Stewardship Council logo
Fair Trade Certified logo

For Profits:           

  • B-corps and aspiring B-corps

  • Natural products Industry (soap, skincare/beauty, herbal products, seeds/garden)

  • Natural foods industry (teas, chocolate/coffee, organic foods, herbs, supplements)

  • Organics (textiles, clothing, children’s products, foods, cosmetics, pregnancy retail)

  • Natural product thought leaders, course creators, activists, empire builders, national catalogues


Non-Profits dedicated to:

  • Conservation & environmental protection

  • Animal welfare

  • Women’s empowerment

Business consulting

Holly's workshops and team trainings position your team to do their BEST WORK:​

  • Inspire your team to BUY-IN through a personal, collaborative visioning of purpose and mission

  • Bring your STORY TO LIFE for your team with a narrative they will embrace

  • Equip your team with the skills they need to clearly articulate your mission and brand

  • Walk through the pain points that change may bring--and learn how to stay ahead

  • Build the confidence and skills each team member needs to CHAMPION YOUR BRAND

Why work with Holly?

​Holly thinks "big picture" about strategy and purpose as well as the details and nuances that will make a project succeed. A prolific writer--from books to magazines-- Holly has taught thousands how to think big and aspire, guiding the thought process in a way that is timely and efficient, sparking ideas and confidence for teams and leaders. Her 30 years in the natural products industry informs her desire to work with purpose-driven companies and nonprofits who are ready to grow.

Contact Holly here to schedule a call to identify your unique branding needs.

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